What's wrong with this picture?

We were having our usual weekend grocery after dinner.  This time we were at SM Hypermarket in MOA.  I just couldn't resist taking a picture of what seems to be a misplaced product.

Why did the merchandiser place San Miguel Premium in the lane of diapers escaped any logic that I can think of.   The merchandiser probably thought that moms who goes in this lane looking for diapers would see the beer and she might probably say to her self "hey yeah, since I am buying diapers I might as well buy some beer too." Not!